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Profile picture of Matías Raby

Hi, I'm Matías,
and I'm a geek for digital strategies.

I'm lucky enough to love what I do. And what I do is create digital strategies to help my clients achieve their marketing goals through a mix of digital marketing, web design, content creation, social media, digital advertising, and any tool needed in a digital ecosystem.

 What I do 

I like working on the "big picture" stuff. The overall strategy planning, implementing, and evaluation. But I'm happy to dig deep into any specific area.

I have 18 years of hands-on experience in:

Consulting

Normally, a client contacts me asking to review their current digital strategy and either optimize it or propose a new one. Although each project is unique, it usually starts by defining and narrowing down their goals, target audience and resources. Then doing a deep evaluation of their current digital ecosystem. Finally, I propose a strategy they can follow through.

Some of the things I do:

  • Create a SOW
  • Interviews with stakeholders
  • Research target audience
  • Benchmarking
  • Reviewing online metrics.
  • Reviewing their websites, social media, ads, etc.
  • Results report
  • Strategy guideline

Digital Advertising

Integrated ad campaigns using

  • Facebook Ads
  • Facebook Leads
  • Google Search Ads
  • Google Display ads
  • Instagram Ads
  • LinkedIn Ads
  • YouTube Ads

Some of the things I do:

  • Setting up ad accounts
  • Manage a budget
  • Setting up ads
  • Graphic Design
  • Copywriting
  • Metrics analysis
  • Reporting
  • Troubleshooting

Social Media

Everything from planning the overall strategy, setting up accounts, integrating digital advertising, creating content, graphic design, testing, testing, testing, data analysis, and reporting

I've worked with extremely demanding accounts and very diverse business goals. Including accounts targeted to different markets (countries, languages, and time zones), setting custom content for each audience.

I mainly work with Facebook, Instagram, YouTube, and Linkedin, but have no problem adapting to any social media platform.

Some of the things I do:

  • Planning: goals, target audience, etc.
  • Setting up accounts
  • Developing a content grid
  • Copywriting
  • Metric analysis
  • Reporting

Web Design

Everything from planning, to designing, developing and QA.

I work mainly with Wordpress and HTML/CSS, but I have no problem working with other platforms if necessary.

Some of the things I do:

  • Planning: goals, target audience, etc.
  • IA: structure, functionality, etc.
  • Content evaluation and SEO
  • Wireframing
  • Prototyping
  • Design
  • Development
  • QA
  • Launching
  • Metric analysis

Graphic Design

I've been a Graphic Designer from the beginning of my professional life. The problem-solving-through-visual-communication mentality of graphic design is key in all the work I do.

Favorite tools:

  • Pen and paper
  • Photoshop
  • Indesign
  • XD
  • Illustrator

 My CV (in a nutshell)  

I graduated Graphic Design in 2002 and worked as a Creative Director at an agency. Two years later I began working as a freelance designer.

In 2007 I founded my own digital strategy agency, which I ran for ten years until 2017. At the same time I worked in a couple of side-projects.

I've worked with amazing clients on more than 200 digital projects.

I love teaching as much as I love learning. I've been an university professor for 10 years, and I can't go long without studying something new.

I’ve lived most of my life in Santiago, Chile. I currently live in Gainesville, Florida.

You can find me on: LinkedIn.

Contact

You can contact me at contact {at} matiasraby.com
Sorry, no link to avoid spam

My agency

Group picture of MRC Agency MRC Digital Ecosystems

I co-founded MRC on 2007 and ran it until 2017, when I moved to Gainesville. The agency is still going strong and I keep working with them.

Side projects

Some of my side-projects that I'm most proud of:

Charlas IDI Logo Charlas IDI (IDI Talks)

Series of talks focused on bringing together leaders from the local creative industry to share their knowledge.

TomoCerveza Logo TomoCerveza

Project focused on boosting the craft beer market in Chile.

I stopped this project on 2017 when I moved to Gainesville. I currently manage a smaller version of it called Lupulistas.

Wirin.org

(under development)
Free illustrations and printed activities for hospitalized kids, focused on making their situation more friendly. wirin.org

Clients

Whether as an independent consultant or as a director of MRC, I have had the pleasure of working with amazing clients.

University Professor

Matías Raby teaching

In the last decade, I have been a professor of post-graduate and master courses at Universidad del Pacífico, Universidad Mayor, Universidad Inacap and Instituto Cervezas de América. I've also been invited to give talks and workshops.

My courses and talks are always related to digital strategies, digital project management and digital marketing.

Education

This is my formal education. My informal education consists of countless hours of additional physical and online courses, classes and workshops.

Logo Universidad del Pacífico

Graphic Design (Bachelor's Degree)
1998/2002

Logo Universidad Mayor

Master’s Degree in Communication and Digital Journalism
2011 - 2013

Logo Universidad Católica

Marketing Certification
2017

Logo Universidad Adolfo Ibáñez

Business Management Certification
2012

Logo Santa Fe College

Graphic Design (Associate in Science)
Currently enrolled

Logo Universidad del Pacífico

Graphic Design (Bachelor's Degree)
1998/2002

Logo Universidad Mayor

Master’s Degree in Communication and Digital Journalism
2011 - 2013

Logo Universidad Católica

Marketing Certification
2017

Logo Universidad Adolfo Ibáñez

Business Management Certification
2012

Logo Santa Fe College

Graphic Design (Associate in Science)
Currently enrolled